FOXURE
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FOXURE is one design-led team for product strategy, experience design, technology and brand. For businesses that need a digital product to earn its keep, and don't have the in-house team to build it.
You know your market. What you don't have is a product team, a technology team and a brand team under one roof.
“We need a digital product, or to digitise how we operate, and we have no product or technology team.”
We plan it, design it, architect it and build it with you, then help you take it to market. Our first focus is fintech and consumer and lifestyle businesses.
“Our product works at home. We don't know how it should look, work or be positioned here.”
Local market research, product adaptation, and a brand and channel plan built for Singapore. A partner on the ground.
“People like what we sell. The brand and the product experience don't match where we want to go.”
Sharper positioning, identity and story, backed by a product experience that keeps customers coming back.
We start with what the product does, how it earns and how it is built. The brand goes on top of something real.
FOXURE is led by a UX designer with years of international industry experience. Every decision is tested against the person using the product.
We care about the path to monetisation, from the first version to market expansion, not deliverables for their own sake.
We are bringing AI models into our research to assess commercial feasibility earlier and read where the market is heading. It is ongoing work that deepens with every engagement.
For each move: what we do, and what you receive.
1 of 4
We research your market through field visits, surveys, interviews and competitor review. We take apart your business model to find its strengths and gaps, and segment the audience you are trying to reach.
2 of 4
User research and prototype testing shape the experience. We design an architecture that can grow, then build in agile iterations aligned with your own technical team, with quality checks at every stage.
3 of 4
We write the brand story and design the logo and tagline. We plan multi-channel promotion and KOL partnerships and, once the brand has traction, the membership and loyalty mechanics that keep customers.
4 of 4
Delivery is not the end. We keep watching the market, collect feedback, and adjust the product and the plan so you stay ahead as conditions change.
Start small, commit to a project, or keep us on.
A fixed-scope review of your product and your brand. You receive a written assessment and a roadmap you can act on, with us or without us.
A complete product and brand solution scoped to what you need. Priced by complexity and by how much is tailored to you.
Continuing product and brand support for businesses that need a team on hand after launch.
Add to any of themData analysis and reportingProduct consultingProduct trainingMarketing execution guidance
We don't have a wall of logos yet. What we offer instead is plain commitments.
The deliverables for every move are agreed in writing before any work begins.
Project fees follow milestones or deliverables, not the calendar.
Product, technology and brand sit together, so nothing is lost between vendors.
Monitoring and optimisation continue for an agreed period after delivery. They are part of the method, not an afterthought.
We work in agile iterations aligned with your own technical team.
These spaces are held for our first case studies. We won't fill them until we have real ones.
We do brand work, but never on its own. It sits on top of product and technology, because a brand is only as strong as the thing it describes.
Yes. Our agile model is shaped to fit alongside a client's technical team, so iterations stay fast and nobody works in parallel on the same problem.
Yes. Helping international companies enter and grow in Singapore is one of the three things we set out to do.
A few lines is enough. We reply during office hours, 9am to 5pm Singapore time.
